Brand Desire: What makes us love the brands we love?
Have you ever wondered why people love the brands they do? Why people are likely to buy a brand more often; pay more for it; try something new from it; forgive it if it disappoints and even recommend it to a friend?
Well wonder no more as Clear have just launched Brand Desire www.brand-desire.com a global survey of 17,000 people in the UK, Germany, USA, Singapore and China, to understand which brands they most desire and why.
The results are surprising, illuminating and inspiring in equal measure. They challenge some of the assumptions about how brands work. They show that the same rules apply irrespective of whether you manufacture cars, sell chocolate, run a bank or market a search engine. Why care about Brand Desire? The study shows that desire is critical for long-term brand growth. It shows that a desirable brand establishes a bond of trust with its customers that means future cash flows are easier to predict and more likely to materialise. Put simply stong desire creates strong demand and strong demand creates growth. Clear has benchmarked the performance of the Brand Desire International top 100 against the S&P 500, all 100 brands deliver a higher return on investment, as well as a higher growth in share value.If you are interested in more information visit www.brand-desire.com to register for more details including the FIVE rules that go to the heart of building a desirable brand. Alternatively contact me on Jamesh@clear-ideas.com
