Monthly Archives: November 2016

Making sense of popular statistical terms



Guest blog from Iridium Insights, specialists in data integration, analytics and insights for the consumer goods industry

At Iridium Insights we are all about making sense out of data, and as we recognise that a lot of the technical stats terms can be confusing, we’ve created this quick look-up glossary of statistical definitions.

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Natwest: You are a bank. That’s all you are.


It was Oscar Wilde who said that there is only one thing in life worse than being talked about and that is not being talked about. In the twentieth century, an increasingly PR driven ad industry updated Wilde’s maxim to the popular adage: there’s no such thing as bad publicity.