Monthly Archives: July 2017

How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

fever-tree-gin-tonic-tour

fever-tree-gin-tonic-tour

I visited Goodwood Festival of Speed last week and it was fascinating to observe a number of premium automotive and drinks brands in action. It’s an event that has always celebrated fast cars and luxury lifestyles with bubbles. Martini Racing and Mo√ęt & Chandon have been at the heart of the high end action for decades and Goodwood FOS is known to be the event that lets enthusiasts feel the dream. So surely the priority for the brand managers laying on these events has to be the brand experience.

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