This post is a precis of our Social & PR Director Ian McKee’s presentation at #OiConf Cardiff 2017.
If you draw a comparison timeline between social media marketing and SEO, social media’s about six years behind. It’s a loose analogy, of course, but given Google was founded in 1998 and Facebook in 2004, that’s where we are.
Read more on How brands can do less and mean more on social media…
In 2013, D&AD introduced the White Pencil to honour ‘sustainable and ethical advertising and design that makes a real difference.’ It was originally intended to mark the organisation’s 50th anniversary by ‘putting D&AD’s global community to work in the service of a cause.’ That cause was Peace Day.
Read more on Is ‘Creativity for Good’, good for creativity?…
Guest blog from Iridium Insights, specialists in data integration, analytics and insights for the consumer goods industry
At Iridium Insights we are all about making sense out of data, and as we recognise that a lot of the technical stats terms can be confusing, we’ve created this quick look-up glossary of statistical definitions.
Read more on Making sense of popular statistical terms…
It was Oscar Wilde who said that there is only one thing in life worse than being talked about and that is not being talked about. In the twentieth century, an increasingly PR driven ad industry updated Wilde’s maxim to the popular adage: there’s no such thing as bad publicity.
I write not through political discontent, a disheartening towards our democratic process or through any ill wishes towards Brexit or Remain voters. I write in complaint of the propaganda and battle cries from which all parties fought their corner. In particular, I write to lobby your organisations so that future political campaigns may fall subject to the CAP Code.
Read more on An open letter to the Advertising Standards Authority, Committee of Advertising Practice and Electoral Commission…
Earlier this year, award-winning communications firm AgencyUK was appointed by leading provider of workplace health and wellbeing cover, Westfield Health, to launch a new campaign for National Walking Month.
By Sammy Mansourpour, Managing Director, AgencyUK
Nine minutes before Boris Johnson publicly declared which side he was backing in Britain’s referendum on membership of the European Union, he texted David Cameron to let him know – “Dave, I’m backing Brexit. Soz.” Or words to that effect. It was less than ten minutes before the media-at-large knew.
Read more on Branding Brexit: the comms strategy failures around the EU referendum…
Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival, 30th April – 1st May 2016
Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing firm AgencyUK to run an integrated PR, social media, creative and experiential marketing campaign to increase awareness of the product and its new SKU.
Using the “refreshingly Thai” strapline, AgencyUK organised a series of events to create a greater awareness of the brand and showcase its iconic new bottle design to wider UK audiences, supported with Social and PR activity.
Read more on AgencyUK delivers integrated campaign for Chang Beer…
A campaign created by AgencyUK to help tackle antibiotic resistance through educating parents has just received national recognition at the Antibiotic Guardian awards. The award comes as news of a ‘dramatic’ reduction in antibiotic prescription has been announced by the NHS this week.
The news of the reduction follows the campaign which aimed to increase awareness about the effective use and side effects of antibiotics, and provide effective tips for caring for children suffering from some common childhood illnesses.
Read more on AgencyUK’s Antibiotic awareness campaign receives national award for its community focus…
Hornby’s spoof passenger information posters on station platforms campaign has been awarded the highest accolade in world advertising, winning a coveted pencil at the annual D&AD awards in London.
The ‘Station Posters’ campaign, created by Bath based AgencyUK, was selected from over 24,000 entries from all over the globe. D&AD – the Design and Art Directors Association – is the high mark in brand creativity, embracing all aspects of advertising and design. The judging is notoriously rigorous and a D&AD pencil is a hard-earned and highly prized measure of excellence.
The pencil was awarded to Hornby for Best Outdoor Poster Campaign of 2016. The campaign featured supposedly genuine information posters on railway platforms alerting commuters to bizarre delays: ‘The 11.43 from Bath has been derailed by the family cat.’ The judges recognised that it captured the charm and authenticity of an iconic British brand.
“In terms of creativity, it doesn’t get better than this,” said AgencyUK’s Creative Director Zane Radcliffe. “We’re very proud to see our Hornby work sharing a winner’s podium alongside giants like Coke, Burger King, Apple, Wrangler and Ikea. From the feedback we’ve been getting, it’s clear that there is a tremendous amount of affection for the Hornby brand.”
Read more on Hornby posters scoop international D&AD award…