Posts By: Sammy Mansourpour

Making sense of popular statistical terms

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iridium-agency-uk-advertising-agency

Guest blog from Iridium Insights, specialists in data integration, analytics and insights for the consumer goods industry

At Iridium Insights we are all about making sense out of data, and as we recognise that a lot of the technical stats terms can be confusing, we’ve created this quick look-up glossary of statistical definitions.

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Natwest: You are a bank. That’s all you are.

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It was Oscar Wilde who said that there is only one thing in life worse than being talked about and that is not being talked about. In the twentieth century, an increasingly PR driven ad industry updated Wilde’s maxim to the popular adage: there’s no such thing as bad publicity.

An open letter to the Advertising Standards Authority, Committee of Advertising Practice and Electoral Commission

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I write not through political discontent, a disheartening towards our democratic process or through any ill wishes towards Brexit or Remain voters. I write in complaint of the propaganda and battle cries from which all parties fought their corner. In particular, I write to lobby your organisations so that future political campaigns may fall subject to the CAP Code.

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Branding Brexit: the comms strategy failures around the EU referendum

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By Sammy Mansourpour, Managing Director, AgencyUK

Nine minutes before Boris Johnson publicly declared which side he was backing in Britain’s referendum on membership of the European Union, he texted David Cameron to let him know – “Dave, I’m backing Brexit. Soz.” Or words to that effect. It was less than ten minutes before the media-at-large knew.

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AgencyUK delivers integrated campaign for Chang Beer

Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival,  30th April - 1st May 2016
Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival,  30th April - 1st May 2016

Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival, 30th April – 1st May 2016

Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing firm AgencyUK to run an integrated PR, social media, creative and experiential marketing campaign to increase awareness of the product and its new SKU.

Using the “refreshingly Thai” strapline, AgencyUK organised a series of events to create a greater awareness of the brand and showcase its iconic new bottle design to wider UK audiences, supported with Social and PR activity.

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AgencyUK’s Antibiotic awareness campaign receives national award for its community focus

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A campaign created by AgencyUK to help tackle antibiotic resistance through educating parents has just received national recognition at the Antibiotic Guardian awards. The award comes as news of a ‘dramatic’ reduction in antibiotic prescription has been announced by the NHS this week.

The news of the reduction follows the campaign which aimed to increase awareness about the effective use and side effects of antibiotics, and provide effective tips for caring for children suffering from some common childhood illnesses.

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Hornby posters scoop international D&AD award

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Hornby’s spoof passenger information posters on station platforms campaign has been awarded the highest accolade in world advertising, winning a coveted pencil at the annual D&AD awards in London.

The ‘Station Posters’ campaign, created by Bath based AgencyUK, was selected from over 24,000 entries from all over the globe. D&AD – the Design and Art Directors Association – is the high mark in brand creativity, embracing all aspects of advertising and design. The judging is notoriously rigorous and a D&AD pencil is a hard-earned and highly prized measure of excellence.

The pencil was awarded to Hornby for Best Outdoor Poster Campaign of 2016. The campaign featured supposedly genuine information posters on railway platforms alerting commuters to bizarre delays: ‘The 11.43 from Bath has been derailed by the family cat.’ The judges recognised that it captured the charm and authenticity of an iconic British brand.

“In terms of creativity, it doesn’t get better than this,” said AgencyUK’s Creative Director Zane Radcliffe. “We’re very proud to see our Hornby work sharing a winner’s podium alongside giants like Coke, Burger King, Apple, Wrangler and Ikea. From the feedback we’ve been getting, it’s clear that there is a tremendous amount of affection for the Hornby brand.”

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AgencyUK launches new product ranges for Pestle Herbs

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The misery of summertime itching , sleepless nights and endless winter sniffles could be left behind as AgencyUK launch a series of new product ranges from online e-tailer, Pestle Herbs, with a targeted digital campaign. The campaign follows the agency’s appointment earlier this year to develop brand strategy and manage brand communications.

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AgencyUK helps charity Send a Cow raise over £2.3million

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Last October AgencyUK was appointed by international development charity Send a Cow to promote their Christmas fundraising campaign.

The Bath-based charity’s campaign was given extra impetus as the Government had agreed to match every donation, £1 for £1 until December 31st 2015.

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