Posts By: AgencyUK

AgencyUK Appointed to launch Falk Outdoors’s new Tiger outdoor navigation system

Falk

Falk

AgencyUK has been appointed by Falk Outdoor, a leading German satellite navigation brand, to handle the European launch for their new consumer product, Tiger. AgencyUK was appointed following a competitive two-way pitch and the brief encompasses a new brand and market strategy for Tiger, as well as developing packaging, creative and web assets ready for their launch in supermarkets and retailers throughout Europe. Tiger is Falk’s first product designed specifically for the mass market consumer, providing an easy to use satellite navigation system for leisure users whilst walking and cycling.

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AgencyUK’s creative is judged cream of the crop

Cream Awards

Cream Awards

AgencyUK’s creative team has returned from a successful night at the Cream Awards in Birmingham, earning six wins from six nominations.

With two Gold awards and four Silver, the night showcased the strength and breadth of AgencyUK’s creative product, with category wins embracing TV, posters and press.

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AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day

Chris Evan's NationalJigsawDay

Chris Evan's NationalJigsawDay

Last week the inaugural National Jigsaw Day was celebrated around the UK. The campaign was orchestrated by Bath-based integrated marketing agency AgencyUK on behalf of client, Wentworth Wooden Puzzles, who recently appointed the agency to look after an integrated Christmas campaign.

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How to keep commercially focused in an agency/client relationship

Focus

Focus

by Amy Stobie, Commercial Director at AgencyUK

Organisations invest in marketing because it has the power to create value for their brands. And the work agencies are commissioned to undertake for these brands is becoming more measurable by the day. When marketing communications works it’s the most powerful way to quickly build a base of customers and drive sales. But that’s not to say that agencies and their campaigns can work in isolation.

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Wentworth Wooden Puzzles appoints AgencyUK to handle Christmas campaign

Wentworth

Wentworth

Wentworth Wooden Puzzles, the world’s leading wooden jigsaw puzzle company founded in 1994, has appointed AgencyUK to help develop its consumer acquisition strategy and launch its Christmas advertising campaign. The appointment follows a 3-way pitch that included a high level strategic approach for scaling the company’s domestic and overseas sales.

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How to avoid social media campaign fails

Social

Social

by Laura Farrington, Social & PR Executive at AgencyUK

For many, social media seemed to appear overnight, and therefore somehow gained a reputation of being a fad or unprofitable marketing tool. But the huge potential of social media marketing is now becoming more recognised and social media is shifting from novelty to purpose. With 72% of all internet users now active on social media, and 93% of shoppers buying decisions being influenced by social media, it is impossible for brands to ignore social media’s potential to increase their sales.

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AgencyUK earns six nominations in the 2015 Cream Awards

drum_cream-awards

drum_cream-awards

The Cream Awards aim to showcase the very best work within the Midlands, East, South West & Wales. Flying the flag for the South West, AgencyUK has received an impressive six nominations in categories that include best TV/cinema advert [Welsh Lamb], press campaign [The Spice Tailor], outdoor campaign [Hornby], copywriting and item of self promotion.

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AgencyUK Creates Tailor-made Campaign for Indian Sauces

The Spice Tailor

The Spice Tailor

AgencyUK has teamed up with The Spice Tailor to promote their unique brand of Indian sauces in the UK and Australia.

Created by TV chef Anjum Anand, The Spice Tailor utilises authentic ingredients that can be ‘tailored to taste’ in a convenient, three-step cooking process.

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‘What does success look like?’

shutterstock_175469819

shutterstock_175469819

As featured in Insider Magazine

by Zane Radcliffe, Creative Director at AgencyUK, on the pursuit of commercial creativity.

When agencies sit down with our clients to write a creative brief, there is a critical question that should be asked at the outset. And I don’t mean ‘Who are we talking to?’ or ‘What is the single-minded proposition?’.

Read more on ‘What does success look like?’…