Posts By: Sammy Mansourpour

How to keep commercially focused in an agency/client relationship

Focus

Focus

by Amy Stobie, Commercial Director at AgencyUK

Organisations invest in marketing because it has the power to create value for their brands. And the work agencies are commissioned to undertake for these brands is becoming more measurable by the day. When marketing communications works it’s the most powerful way to quickly build a base of customers and drive sales. But that’s not to say that agencies and their campaigns can work in isolation.

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Wentworth Wooden Puzzles appoints AgencyUK to handle Christmas campaign

Wentworth

Wentworth

Wentworth Wooden Puzzles, the world’s leading wooden jigsaw puzzle company founded in 1994, has appointed AgencyUK to help develop its consumer acquisition strategy and launch its Christmas advertising campaign. The appointment follows a 3-way pitch that included a high level strategic approach for scaling the company’s domestic and overseas sales.

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How to avoid social media campaign fails

Social

Social

by Laura Farrington, Social & PR Executive at AgencyUK

For many, social media seemed to appear overnight, and therefore somehow gained a reputation of being a fad or unprofitable marketing tool. But the huge potential of social media marketing is now becoming more recognised and social media is shifting from novelty to purpose. With 72% of all internet users now active on social media, and 93% of shoppers buying decisions being influenced by social media, it is impossible for brands to ignore social media’s potential to increase their sales.

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AgencyUK earns six nominations in the 2015 Cream Awards

drum_cream-awards

drum_cream-awards

The Cream Awards aim to showcase the very best work within the Midlands, East, South West & Wales. Flying the flag for the South West, AgencyUK has received an impressive six nominations in categories that include best TV/cinema advert [Welsh Lamb], press campaign [The Spice Tailor], outdoor campaign [Hornby], copywriting and item of self promotion.

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AgencyUK Creates Tailor-made Campaign for Indian Sauces

The Spice Tailor

The Spice Tailor

AgencyUK has teamed up with The Spice Tailor to promote their unique brand of Indian sauces in the UK and Australia.

Created by TV chef Anjum Anand, The Spice Tailor utilises authentic ingredients that can be ‘tailored to taste’ in a convenient, three-step cooking process.

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‘What does success look like?’

shutterstock_175469819

shutterstock_175469819

As featured in Insider Magazine

by Zane Radcliffe, Creative Director at AgencyUK, on the pursuit of commercial creativity.

When agencies sit down with our clients to write a creative brief, there is a critical question that should be asked at the outset. And I don’t mean ‘Who are we talking to?’ or ‘What is the single-minded proposition?’.

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AgencyUK top Digital Agency in the South West

AUK

AUK

AgencyUK (formerly The Agency) has been revealed as the top digital agency in the South West, according to The Drum’s Digital Census.

The prestigious piece of research produced annually by industry publication, The Drum, reviews the UK’s digital agency sector, taking a measure of its health and success over the previous year and providing a benchmark for clients.

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Award-winning The Agency rebrands as AgencyUK

The award-winning integrated marketing firm The Agency is entering a new era, with a complete rebrand and the addition of new flagship services.

From the start of September, The Agency will be known as AgencyUK. Founder and Managing Director, Sammy Mansourpour said:

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