All brands must evolve to survive and thrive. We’ve recently experienced a rapid period of evolution at the freshly branded AgencyUK (formerly The Agency), so we thought it appropriate to offer a few insights into the strategy that lies behind our own agency evolution.
Posts By: Sammy Mansourpour
On 21st July 2015, Gareth Matheson, a former RAF Valley Chef revealed the top-secret recipe for Prince William’s favourite burger: The Royal Welsh Lamb burger. The stunt was orchestrated by Bath-based The Agency, the UK’s no.1 small independent marketing agency, who manage all consumer communications for Welsh Lamb.
12 rising stars from Bath companies started their leadership development journeys this Tuesday (June 30, 2015) on a special, world-class programme to make more of the corporate talent in the city.
THE IMPORTANCE OF AUTHENTIC PROVENANCE FOR FOOD AND DRINK BRANDS
by Zane Radcliffe, Creative Director at The Agency
One of the first things we like to know about people when we first meet them is where they’re from and what’s their story. The same is true for brands. We refer to this as brand ‘provenance’; a word derived from the French ‘provenir’, meaning ‘to come forth’ or ‘originate’.
After a recent wave of awards success, Bath-based integrated marketing firm, The Agency has been announced as the No 1 independent agency in the UK, according to The Drum’s annual national Agency Census.
Integrated marketing firm, The Agency is shortlisted in eight categories at the leading Industry RAR awards.
Integrated campaign planning is more in-depth than just coordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a matter of course. In the most part, digital interaction is at the centre of marketing campaigns and this is stark recognition that today’s consumer is well and truly a digital consumer.
This week hundreds of people are expected to flock to Bath, not because of the usual tourist attractions but because of all things digital.
The 2014 Bath Digital Festival is now well under way and this year’s event looks to highlight how digital can be used for good.
The latest round of the ongoing battle between the might of NewsCorp and the power of Google is not merely about a clash of two heavyweights in the media landscape. It stems from a much wider question – Does Google favour its own listings in the search rankings?
For many this is how the past four years have felt, with agencies seeing their creative revenues squeezed because the justification for spending on a subjective and less measured resource was deemed unnecessary, possibly even negligent.