Posts By: Sammy Mansourpour

Welsh Lamb reach soars after The Agency’s Prince William Royal Burger PR stunt

Welsh Lamb

Welsh Lamb

On 21st July 2015, Gareth Matheson, a former RAF Valley Chef revealed the top-secret recipe for Prince William’s favourite burger: The Royal Welsh Lamb burger. The stunt was orchestrated by Bath-based The Agency, the UK’s no.1 small independent marketing agency, who manage all consumer communications for Welsh Lamb. 

Read more on Welsh Lamb reach soars after The Agency’s Prince William Royal Burger PR stunt…

The Bath Future Talent Programme launches

Bath Bridge

12 rising stars from Bath companies started their leadership development journeys this Tuesday (June 30, 2015) on a special, world-class programme to make more of the corporate talent in the city.

Read more on The Bath Future Talent Programme launches…

What’s Your Story?

RipitoffVodka2

RipitoffVodka2

THE IMPORTANCE OF AUTHENTIC PROVENANCE FOR FOOD AND DRINK BRANDS

by Zane Radcliffe, Creative Director at The Agency

One of the first things we like to know about people when we first meet them is where they’re from and what’s their story. The same is true for brands. We refer to this as brand ‘provenance’; a word derived from the French ‘provenir’, meaning ‘to come forth’ or ‘originate’.

Read more on What’s Your Story?…

Bath-based The Agency Rated No 1 Independent Marketing Agency in the UK

The Agency

After a recent wave of awards success, Bath-based integrated marketing firm, The Agency has been announced as the No 1 independent agency in the UK, according to The Drum’s annual national Agency Census.

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@TheAgencyUK Shortlisted for Eight Industry Awards

Awards

Awards

Integrated marketing firm, The Agency is shortlisted in eight categories at the leading Industry RAR awards.

Read more on @TheAgencyUK Shortlisted for Eight Industry Awards…

Six Tips For Successful Integrated Campaign Planning by @TheAgencyUK

Planning

PlanningIntegrated campaign planning is more in-depth than just coordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a matter of course. In the most part, digital interaction is at the centre of marketing campaigns and this is stark recognition that today’s consumer is well and truly a digital consumer.

Read more on Six Tips For Successful Integrated Campaign Planning by @TheAgencyUK…

Festival Puts the Digital spotlight on City “for Good” featuring The Agency’s Sammy

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This week hundreds of people are expected to flock to Bath, not because of the usual tourist attractions but because of all things digital.

The 2014 Bath Digital Festival is now well under way and this year’s event looks to highlight how digital can be used for good.

Read more on Festival Puts the Digital spotlight on City “for Good” featuring The Agency’s Sammy…

Less David vs Goliath, more Goliath vs Goliath

goliath

The latest round of the ongoing battle between the might of NewsCorp and the power of Google is not merely about a clash of two heavyweights in the media landscape. It stems from a much wider question – Does Google favour its own listings in the search rankings?

Read more on Less David vs Goliath, more Goliath vs Goliath…

The Creative Director is Dead, Long Live the Technical Director? by @TheAgencyUK

TheAgency-Ad-Image

For many this is how the past four years have felt, with agencies seeing their creative revenues squeezed because the justification for spending on a subjective and less measured resource was deemed unnecessary, possibly even negligent.

Read more on The Creative Director is Dead, Long Live the Technical Director? by @TheAgencyUK…