Posts By: AgencyUK

Festival Puts the Digital spotlight on City “for Good” featuring The Agency’s Sammy

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This week hundreds of people are expected to flock to Bath, not because of the usual tourist attractions but because of all things digital.

The 2014 Bath Digital Festival is now well under way and this year’s event looks to highlight how digital can be used for good.

Read more on Festival Puts the Digital spotlight on City “for Good” featuring The Agency’s Sammy…

Less David vs Goliath, more Goliath vs Goliath

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The latest round of the ongoing battle between the might of NewsCorp and the power of Google is not merely about a clash of two heavyweights in the media landscape. It stems from a much wider question – Does Google favour its own listings in the search rankings?

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The Creative Director is Dead, Long Live the Technical Director? by @TheAgencyUK

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For many this is how the past four years have felt, with agencies seeing their creative revenues squeezed because the justification for spending on a subjective and less measured resource was deemed unnecessary, possibly even negligent.

Read more on The Creative Director is Dead, Long Live the Technical Director? by @TheAgencyUK…

Harnessing The Power Of The Digital Consumer by @TheAgencyUK

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We live in a world where media is increasingly fragmented and brands have to fight harder and harder to attract attention, and it has taken marketers a long time to come to terms with this.

Read more on Harnessing The Power Of The Digital Consumer by @TheAgencyUK…

Marketing Trends Tipped For 2014

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Each year is a new beginning that brings new challenges and experiences to all aspects of business, and it’s natural to see various reports from various experts on the trends to evolve over the next 12 months. The Guardian has made a list of its own predictions for the 2014 marketing landscape, in an article that outlines the developments that industry professionals must watch out for throughout the year. Here are some of the trends forecast to guide marketers in 2014.

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5 Tips to Successful Branding by Phil Blackmore @TheAgencyUK

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I’m going to start this article with a confession…

I am a Yahoo! email user and have been for 15 years. There, I’ve said it. Now I know it’s not big, or clever but it is reliable, easy to use and hasn’t really changed much since its beginnings in 1995. Read more on 5 Tips to Successful Branding by Phil Blackmore @TheAgencyUK…

Do You Have App Fever? by @TheAgencyUK

Oli-Ward

Company exec “We need an app!”

Marketing exec “Okay. But, what’s it going to do?”

Company exec “It doesn’t matter, our competitors have got one / apps are very in / look at Apple, they’re doing well…”

Read more on Do You Have App Fever? by @TheAgencyUK…

10 Golden Rules For A Successful Celebrity Affair by @TheAgencyUK

Ewan-McGregor

The celebrity machine took hold in advertising decades ago, and as Ad Men and Joe Public we’ve been pushing, pulling and undressing celebs to capture a sneak peak into the brands they live with. But, the influx of semi-celebrity, the invention of zelebrity’s and the see and forget nature of the media means that at any one time there are a huge number of people looking to cash-in on their 15 minutes of fame. Read more on 10 Golden Rules For A Successful Celebrity Affair by @TheAgencyUK…

Being Commercially Creative by @TheAgencyUK

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Phil Blackmore, creative director at The Agency, discusses what being “commercially creative” means for a business and how to ensure success.

It’s Monday morning and I’m taking a brief for a new client. The brief is well written, focused and full of promise. But as I scan the page I see a familiar phrase rears it head… ‘The creative idea must be commercially focused’.

Read more on Being Commercially Creative by @TheAgencyUK…

What We Need To Do To Stimulate Growth In The UK Creative Sector (Part 3 of 3) by @TheAgencyUK

Saman Mansourpour The Agency

What Makes a Creative Start-Up Successful?

Small creative businesses are intensely inter-personal, so authenticity, and understanding how your business might be perceived is the key to success.

1. The founders need focus – to know what the business is doing, when it is slipping, and most importantly who can help.

Read more on What We Need To Do To Stimulate Growth In The UK Creative Sector (Part 3 of 3) by @TheAgencyUK…