We live in a world where media is increasingly fragmented and brands have to fight harder and harder to attract attention, and it has taken marketers a long time to come to terms with this.
Posts By: Sammy Mansourpour
Each year is a new beginning that brings new challenges and experiences to all aspects of business, and itâs natural to see various reports from various experts on the trends to evolve over the next 12 months. The Guardian has made a list of its own predictions for the 2014 marketing landscape, in an article that outlines the developments that industry professionals must watch out for throughout the year. Here are some of the trends forecast to guide marketers in 2014.
Iâm going to start this article with a confessionâŚ
I am a Yahoo! email user and have been for 15 years. There, Iâve said it. Now I know itâs not big, or clever but it is reliable, easy to use and hasnât really changed much since its beginnings in 1995. Read more on 5 Tips to Successful Branding by Phil Blackmore @TheAgencyUK…
Company execÂ âWe need an app!â
Marketing execÂ âOkay. But, what’s it going to do?â
Company execÂ âIt doesn’t matter, our competitors have got one / apps are very in / look at Apple, they’re doing well…â
The celebrity machine took hold in advertising decades ago, and as Ad Men and Joe Public we’ve been pushing, pulling and undressing celebs to capture a sneak peak into the brands they live with. But, the influx of semi-celebrity, the invention of zelebrityâs and the see and forget nature of the media means that at any one time there are a huge number of people looking to cash-in on their 15 minutes of fame. Read more on 10 Golden Rules For A Successful Celebrity Affair by @TheAgencyUK…
Phil Blackmore, creative director at The Agency, discusses what being “commercially creative” means for a business and how to ensure success.
Itâs Monday morning and Iâm taking a brief for a new client. The brief is well written, focused and full of promise. But as I scan the page I see a familiar phrase rears it headâŚ âThe creative idea must be commercially focusedâ.
What Makes a Creative Start-Up Successful?
Small creative businesses are intensely inter-personal, so authenticity, and understanding how your business might be perceived is the key to success.
1. The founders need focus â to know what the business is doing, when it is slipping, and most importantly who can help.
Access to Talent:
1. Emerging From a Company
Many of the creative start-ups in the region have been set up by experienced individuals in search of autonomy. Some start with close partners â even married couples â with synergistic talents.
The creative industry sector is one of the largest wealth generators for Bristol, Bath and the surrounding area, with both cities having been recognised by NESTA as having established networks, and being ranked 2 of the 9 top creative cities outside London.
Firstly, what does âBig Dataâ actually mean?
Big Data is, unsurprisingly, a big subject, but in its broadest term it refers to the increasingly huge amount of information that is available to us today. This is primarily driven by the way consumers are embracing the internet as part of their everyday lives. Financial services have been using transactional data to drive marketing for years. Often data from external sources, such as lifestyle data, is overlaid to improve the power of predictive models, and this structured data is increasingly being generated online. However the internet is also generating a wealth of less structured data including content consumption, social media, blogs and even digital photos that can also be harnessed to improve our understanding of consumers. The challenge of capturing, combining and analysing all this information underpins the big data phenomenon. Simply put, we can improve our understanding of consumers by viewing them from the different perspectives offered by different types of data e.g. what products have they bought, what are they doing online, what are they saying in social media, who are they sharing content with etc.