Posts By: Sammy Mansourpour

Does 4G free brand advertising? by @TheAgencyUK

4G-Advertising

The dust has settled on the bidding process for the new 4G network in the UK with the main protagonists, Everything Everywhere, Vodafone, O2, Hutchinson 3G and Niche Spectrum Ventures (BT), shelling out a combined £2.34 billion for access rights. Not an insignificant sum you might say, but still only around 10% of the auction of the 3G network in 2000 and over £1 billion less than the Treasury had forecast. Read more on Does 4G free brand advertising? by @TheAgencyUK…

I sold out to Big Data by @TheAgencyUK

Big-Data

There’s a lot of talk about ‘Big Data’, it’s certainly the 2013 buzz with firms EMC2, IBM, Oracle even Adobe speaking louder than most.

But what does it actually mean?

When you get past the spin, hype and bluster, Big Data is actually a simple proposition. It’s about accessing and consolidating data from multiple data sources, and delivering insights that improve the way an organisation delivers products and services to consumers. So what’s so ‘big’ about that? Read more on I sold out to Big Data by @TheAgencyUK…

Digital Society Gives Us Reach, But That’s Not a Sale

Forget Big Society, if you haven’t already, and embrace Digital Society, because that has been the actual focus for many people over the past three years.

Read more on Digital Society Gives Us Reach, But That’s Not a Sale…

It Takes Two to Tango by @TheAgencyUK

With the predicted onset of Social Commerce, aptly named sCommerce by the principals at IBM, we are about to witness the next technological revolution. Goodbye CRM, goodbye traditional direct marketing and hello social commerce. Read more on It Takes Two to Tango by @TheAgencyUK…

Brand Santa by @TheAgencyUK

Ahead of the Christmas season our planning and creative teams seem to have spent a little too much time thinking about Brand Santa. Here’s their thinking, straight off the white board.

Read more on Brand Santa by @TheAgencyUK…

Death of the Mall by @TheAgencyUK

The list, the rush, the panic shoving and buying, the last minute promotions all make up the Christmas shopping experience most of us have grown up with. In recent times, a shortage of highly prized Christmas toys has crystallised the power of product placement. For most high street retailers, they call this the exciting shopping experience that we all seek. The reason why high street shopping will always win over online commerce.

Read more on Death of the Mall by @TheAgencyUK…

Brands need Chemistry not Creativity by @TheAgencyUK

In a world where big ideas are deemed less important than a 0.1% increase in customer journey conversions, creative agencies are working hard to justify their clients continued support.

As a believer that creative ideas change the world and mathematicians make it go round, I am wondering if the small world of marketing is becoming less about creativity and more about chemistry.

Read more on Brands need Chemistry not Creativity by @TheAgencyUK…

12% of UK Consumers Buy Clothes and Shoes Online

Shopping-online

We’ve recently been doing a considerable amount of brand and advertising acquisition work with online retailers and insurers. Looking through a few market studies, I discovered that “men are twice more likely to shop online than women” according to retailer CB Richard Ellis.

Read more on 12% of UK Consumers Buy Clothes and Shoes Online…

Big Companies Aren’t Creative

I’ve spent quite a bit of time with a senior principal at IBM recently. We’ve had a few inflammatory discussions around the IBM brand, corporate green washing and the most recent Accenture / IBM / NHS deal or no-deal. However what did spark an interesting debate was based on IBM’s approach to creativity and commercial innovation.

Read more on Big Companies Aren’t Creative…

Is Nike stealing its Research?

I recently watched a fascinating presentation on Open Data, by Nike VP of Sustainability, Hannah Jones. For those who don’t know Open Data is the concepts of making intellectual property and patents freely available to gen public. Read more on Is Nike stealing its Research?…