Posts By: AgencyUK

What We Need To Do To Stimulate Growth In The UK Creative Sector (Part 2 of 3) by @TheAgencyUK

Screen Shot 2013-08-07 at 16.24.54

Access to Talent:

1. Emerging From a Company

Many of the creative start-ups in the region have been set up by experienced individuals in search of autonomy. Some start with close partners – even married couples – with synergistic talents.

Read more on What We Need To Do To Stimulate Growth In The UK Creative Sector (Part 2 of 3) by @TheAgencyUK…

What We Need To Do To Stimulate Growth In The UK Creative Sector (Part 1 of 3)

Screen Shot 2013-08-06 at 15.41.42

The creative industry sector is one of the largest wealth generators for Bristol, Bath and the surrounding area, with both cities having been recognised by NESTA as having established networks, and being ranked 2 of the 9 top creative cities outside London.

Read more on What We Need To Do To Stimulate Growth In The UK Creative Sector (Part 1 of 3)…

Does Big Data mean Big Mobile? by Matt Rees @TheAgencyUK

Big-Mobile-Big-Data

Firstly, what does “Big Data” actually mean?

Big Data is, unsurprisingly, a big subject, but in its broadest term it refers to the increasingly huge amount of information that is available to us today. This is primarily driven by the way consumers are embracing the internet as part of their everyday lives. Financial services have been using transactional data to drive marketing for years. Often data from external sources, such as lifestyle data, is overlaid to improve the power of predictive models, and this structured data is increasingly being generated online. However the internet is also generating a wealth of less structured data including content consumption, social media, blogs and even digital photos that can also be harnessed to improve our understanding of consumers. The challenge of capturing, combining and analysing all this information underpins the big data phenomenon. Simply put, we can improve our understanding of consumers by viewing them from the different perspectives offered by different types of data e.g. what products have they bought, what are they doing online, what are they saying in social media, who are they sharing content with etc.

Read more on Does Big Data mean Big Mobile? by Matt Rees @TheAgencyUK…

Does 4G free brand advertising? by @TheAgencyUK

4G-Advertising

The dust has settled on the bidding process for the new 4G network in the UK with the main protagonists, Everything Everywhere, Vodafone, O2, Hutchinson 3G and Niche Spectrum Ventures (BT), shelling out a combined £2.34 billion for access rights. Not an insignificant sum you might say, but still only around 10% of the auction of the 3G network in 2000 and over £1 billion less than the Treasury had forecast. Read more on Does 4G free brand advertising? by @TheAgencyUK…

I sold out to Big Data by @TheAgencyUK

Big-Data

There’s a lot of talk about ‘Big Data’, it’s certainly the 2013 buzz with firms EMC2, IBM, Oracle even Adobe speaking louder than most.

But what does it actually mean?

When you get past the spin, hype and bluster, Big Data is actually a simple proposition. It’s about accessing and consolidating data from multiple data sources, and delivering insights that improve the way an organisation delivers products and services to consumers. So what’s so ‘big’ about that? Read more on I sold out to Big Data by @TheAgencyUK…

Digital Society Gives Us Reach, But That’s Not a Sale

Forget Big Society, if you haven’t already, and embrace Digital Society, because that has been the actual focus for many people over the past three years.

Read more on Digital Society Gives Us Reach, But That’s Not a Sale…

It Takes Two to Tango by @TheAgencyUK

With the predicted onset of Social Commerce, aptly named sCommerce by the principals at IBM, we are about to witness the next technological revolution. Goodbye CRM, goodbye traditional direct marketing and hello social commerce. Read more on It Takes Two to Tango by @TheAgencyUK…

Brand Santa by @TheAgencyUK

Ahead of the Christmas season our planning and creative teams seem to have spent a little too much time thinking about Brand Santa. Here’s their thinking, straight off the white board.

Read more on Brand Santa by @TheAgencyUK…

Death of the Mall by @TheAgencyUK

The list, the rush, the panic shoving and buying, the last minute promotions all make up the Christmas shopping experience most of us have grown up with. In recent times, a shortage of highly prized Christmas toys has crystallised the power of product placement. For most high street retailers, they call this the exciting shopping experience that we all seek. The reason why high street shopping will always win over online commerce.

Read more on Death of the Mall by @TheAgencyUK…

Brands need Chemistry not Creativity by @TheAgencyUK

In a world where big ideas are deemed less important than a 0.1% increase in customer journey conversions, creative agencies are working hard to justify their clients continued support.

As a believer that creative ideas change the world and mathematicians make it go round, I am wondering if the small world of marketing is becoming less about creativity and more about chemistry.

Read more on Brands need Chemistry not Creativity by @TheAgencyUK…