Posts Categorized: Misc

How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

fever-tree-gin-tonic-tour

fever-tree-gin-tonic-tour

I visited Goodwood Festival of Speed last week and it was fascinating to observe a number of premium automotive and drinks brands in action. It’s an event that has always celebrated fast cars and luxury lifestyles with bubbles. Martini Racing and Moët & Chandon have been at the heart of the high end action for decades and Goodwood FOS is known to be the event that lets enthusiasts feel the dream. So surely the priority for the brand managers laying on these events has to be the brand experience.

Read more on How Fever Tree showed up Dry Martini at Goodwood Festival of Speed…

How brands can do less and mean more on social media

hans-vivek-208969

hans-vivek-208969

This post is a precis of our Social & PR Director Ian McKee’s presentation at #OiConf Cardiff 2017.

If you draw a comparison timeline between social media marketing and SEO, social media’s about six years behind. It’s a loose analogy, of course, but given Google was founded in 1998 and Facebook in 2004, that’s where we are.

Read more on How brands can do less and mean more on social media…

Is ‘Creativity for Good’, good for creativity?

halopencil

halopencilIn 2013, D&AD introduced the White Pencil to honour ‘sustainable and ethical advertising and design that makes a real difference.’ It was originally intended to mark the organisation’s 50th anniversary by ‘putting D&AD’s global community to work in the service of a cause.’ That cause was Peace Day.

Read more on Is ‘Creativity for Good’, good for creativity?…

Making sense of popular statistical terms

iridium-agency-uk-advertising-agency

iridium-agency-uk-advertising-agency

Guest blog from Iridium Insights, specialists in data integration, analytics and insights for the consumer goods industry

At Iridium Insights we are all about making sense out of data, and as we recognise that a lot of the technical stats terms can be confusing, we’ve created this quick look-up glossary of statistical definitions.

Read more on Making sense of popular statistical terms…

Natwest: You are a bank. That’s all you are.

maxresdefault

It was Oscar Wilde who said that there is only one thing in life worse than being talked about and that is not being talked about. In the twentieth century, an increasingly PR driven ad industry updated Wilde’s maxim to the popular adage: there’s no such thing as bad publicity.

An open letter to the Advertising Standards Authority, Committee of Advertising Practice and Electoral Commission

imgID66721521

imgID66721521
I write not through political discontent, a disheartening towards our democratic process or through any ill wishes towards Brexit or Remain voters. I write in complaint of the propaganda and battle cries from which all parties fought their corner. In particular, I write to lobby your organisations so that future political campaigns may fall subject to the CAP Code.

Read more on An open letter to the Advertising Standards Authority, Committee of Advertising Practice and Electoral Commission…

Branding Brexit: the comms strategy failures around the EU referendum

shutterstock_420285664

shutterstock_420285664
By Sammy Mansourpour, Managing Director, AgencyUK

Nine minutes before Boris Johnson publicly declared which side he was backing in Britain’s referendum on membership of the European Union, he texted David Cameron to let him know – “Dave, I’m backing Brexit. Soz.” Or words to that effect. It was less than ten minutes before the media-at-large knew.

Read more on Branding Brexit: the comms strategy failures around the EU referendum…

AgencyUK delivers integrated campaign for Chang Beer

Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival,  30th April - 1st May 2016
Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival,  30th April - 1st May 2016

Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival, 30th April – 1st May 2016

Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing firm AgencyUK to run an integrated PR, social media, creative and experiential marketing campaign to increase awareness of the product and its new SKU.

Using the “refreshingly Thai” strapline, AgencyUK organised a series of events to create a greater awareness of the brand and showcase its iconic new bottle design to wider UK audiences, supported with Social and PR activity.

Read more on AgencyUK delivers integrated campaign for Chang Beer…

AgencyUK’s Antibiotic awareness campaign receives national award for its community focus

devon antibiotics

devon antibiotics
A campaign created by AgencyUK to help tackle antibiotic resistance through educating parents has just received national recognition at the Antibiotic Guardian awards. The award comes as news of a ‘dramatic’ reduction in antibiotic prescription has been announced by the NHS this week.

The news of the reduction follows the campaign which aimed to increase awareness about the effective use and side effects of antibiotics, and provide effective tips for caring for children suffering from some common childhood illnesses.

Read more on AgencyUK’s Antibiotic awareness campaign receives national award for its community focus…