Posts Tagged: advertising agency

Making sense of popular statistical terms

iridium-agency-uk-advertising-agency

iridium-agency-uk-advertising-agency

Guest blog from Iridium Insights, specialists in data integration, analytics and insights for the consumer goods industry

At Iridium Insights we are all about making sense out of data, and as we recognise that a lot of the technical stats terms can be confusing, we’ve created this quick look-up glossary of statistical definitions.

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Award-winning The Agency rebrands as AgencyUK

The award-winning integrated marketing firm The Agency is entering a new era, with a complete rebrand and the addition of new flagship services.

From the start of September, The Agency will be known as AgencyUK. Founder and Managing Director, Sammy Mansourpour said:

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Welsh Lamb reach soars after The Agency’s Prince William Royal Burger PR stunt

Welsh Lamb

Welsh Lamb

On 21st July 2015, Gareth Matheson, a former RAF Valley Chef revealed the top-secret recipe for Prince William’s favourite burger: The Royal Welsh Lamb burger. The stunt was orchestrated by Bath-based The Agency, the UK’s no.1 small independent marketing agency, who manage all consumer communications for Welsh Lamb. 

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Social media is just a mad trolley dash? by @TheAgencyUK

The recession hit everyone hard. Yet amidst the downturn we saw the rise of social media. Big brands embraced it with both hands, trying new creative ideas gaining interest and generating momentum.

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Advertising might work, who’d a thunk it?

We’re in the midst of man bird pig flu panic. We all ignored the letters from our GPs. Seems fair really, they do tend to ignore our requests for appointments. But the result is men, women and children are dropping like flies around us.

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Is it time to let consumers "Play the Brand"?

I remember having a telephone interview with a journalist from The Times a few years back, where I naively and rather over excitedly ranted on about mobile marketing, and a day when all Outdoor, Mobile and In-Store channels would be intrinsically linked, both creatively and promotionally. The idea was that the data held on individuals would be so vast that advertising would literally be tailored to their specific needs.

For example: Man likes coffee, walks past poster, it changes to reflect an ad for Starbucks, and an e-coupon is sent to his mobile as he walks past the coffee house. Bluetooth nailed it.

In my head, this was integration at its peak. The pure amalgamation of above the line creative with below the line tactical right through to a reflective in-store experience. Suffice to say that not one word was printed.

Today, this is less a reality, and more of a normality, and in truth a rather mundane solution. In fact the onset of Four Square and social media in general is far more sophisticated than anything I could have ever imagined.

This year we’ve seen some stand out campaigns. Magnum introduced a heavyweight ad campaign with Benicio Del Toro, then rolled it out beautifully with a viral that allowed you to paste your face into the dummy movie, as the hero. Jimmy Choo gave away shoes using Four Square and got people running all over London hoping to spot them. Marmite launched the Marmaritum, an elite group of Marmite die harders that hold a unique and extra powerful Marmite recipe.

What these campaigns and their integrated use of media has enabled brands to do is to successfully make them less about the brand and more about their customer. The term “living the brand” used to refer to companies and their staff. Perhaps today we should re-coin that phrase. It’s actually about “playing with the brand”, and all we’re doing is providing the ball. It’s the consumer that owns the game.

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What’s the best way to build an integrated team?

I was sat in a board meeting yesterday, where we were reviewing upcoming job roles within our business. And I found myself pondering the question, “just what is the best way to build our integrated team?”

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