Posts Tagged: Advertising

How brands can do less and mean more on social media

hans-vivek-208969

hans-vivek-208969

This post is a precis of our Social & PR Director Ian McKee’s presentation at #OiConf Cardiff 2017.

If you draw a comparison timeline between social media marketing and SEO, social media’s about six years behind. It’s a loose analogy, of course, but given Google was founded in 1998 and Facebook in 2004, that’s where we are.

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Is ‘Creativity for Good’, good for creativity?

halopencil

halopencilIn 2013, D&AD introduced the White Pencil to honour ‘sustainable and ethical advertising and design that makes a real difference.’ It was originally intended to mark the organisation’s 50th anniversary by ‘putting D&AD’s global community to work in the service of a cause.’ That cause was Peace Day.

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AgencyUK helps charity Send a Cow raise over £2.3million

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5e7f34a4-a781-49e4-b2f7-53fd7a7c250c

Last October AgencyUK was appointed by international development charity Send a Cow to promote their Christmas fundraising campaign.

The Bath-based charity’s campaign was given extra impetus as the Government had agreed to match every donation, £1 for £1 until December 31st 2015.

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Sammy M: Marketing trends to look out for in 2016

Trends

Trends

AgencyUK Managing Director, Sammy Mansourpour, looks to 2016 and discusses what trends he thinks will be big over the next year.

There are 3 big marketing trends currently underway and I think we’re likely to see significant momentum in the coming year, so it’s worth getting up to speed with them.

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AgencyUK takes home prestigious Chairman’s Award at Drum Network Awards

AUKdrumnetworkaward

AUKdrumnetworkaward

Leading integrated marketing agency AgencyUK has rounded off a successful year with five wins at the prestigious Drum Network Awards, including the coveted Chairman’s Award for its work with Welsh Lamb.

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AUK Creates  ‘Panto Farm’ Mockumentary for Local Charity

AUK_SendACow_700x525

AUK_SendACow_700x525

AgencyUK has launched an online Christmas film for Send a Cow, a Bath-based charity dedicated improving the lives of African families.

Panto Farm’ was shot as a spoof documentary concerning a rural cattle farmer who breeds pantomime cows for panto season. Assisted by his ‘principal boy’ Beth – sorry, Bob – he fattens up his herd on Brussels sprouts, takes them to the milking shed to learn how to milk applause, before auctioning them to theatre directors for magic beans.

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AgencyUK Appointed to launch Falk Outdoors’s new Tiger outdoor navigation system

Falk

Falk

AgencyUK has been appointed by Falk Outdoor, a leading German satellite navigation brand, to handle the European launch for their new consumer product, Tiger. AgencyUK was appointed following a competitive two-way pitch and the brief encompasses a new brand and market strategy for Tiger, as well as developing packaging, creative and web assets ready for their launch in supermarkets and retailers throughout Europe. Tiger is Falk’s first product designed specifically for the mass market consumer, providing an easy to use satellite navigation system for leisure users whilst walking and cycling.

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AgencyUK’s creative is judged cream of the crop

Cream Awards

Cream Awards

AgencyUK’s creative team has returned from a successful night at the Cream Awards in Birmingham, earning six wins from six nominations.

With two Gold awards and four Silver, the night showcased the strength and breadth of AgencyUK’s creative product, with category wins embracing TV, posters and press.

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AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day

Chris Evan's NationalJigsawDay

Chris Evan's NationalJigsawDay

Last week the inaugural National Jigsaw Day was celebrated around the UK. The campaign was orchestrated by Bath-based integrated marketing agency AgencyUK on behalf of client, Wentworth Wooden Puzzles, who recently appointed the agency to look after an integrated Christmas campaign.

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How to keep commercially focused in an agency/client relationship

Focus

Focus

by Amy Stobie, Commercial Director at AgencyUK

Organisations invest in marketing because it has the power to create value for their brands. And the work agencies are commissioned to undertake for these brands is becoming more measurable by the day. When marketing communications works it’s the most powerful way to quickly build a base of customers and drive sales. But that’s not to say that agencies and their campaigns can work in isolation.

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