Posts Tagged: affinity marketing

10 Great UK Hotel Breaks this Autumn

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The start of Autumn can be a pretty depressing time of year. The evenings begin to draw in, there is a definite chill in the air, and that two week break in the sun is soon just a distant memory as you settle back into the daily grind of work.

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New marketing avenues generate big increase in online revenue

 

With
VAT set to rise to 20% in 2011, the retail sector will welcome the news
that online sales jumped by 22% in May, compared to 2009 levels.

 

The
online market has become a key sector for businesses, in part due to
the financial limitations imposed by the recession. Companies have found
marketing and selling their products online to be a very cost effective
way of generating revenue and attracting customers, with the latest
figures
showing that shoppers spent £4.5bn online during May alone.

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The own goals of World Cup marketing

 

Brands have been queuing up to
align themselves to the World Cup, as spending on marketing campaigns
looks set to top over £1bn by the end of the tournament.

 

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Britons enjoy mouth-watering savings thanks to upturn in ‘discount dining’

One of the more positive trends to emerge from the recent
recession is the advent of the discount dining culture. Where regular
meals out used to be the preserve of the rich, it now seems that
restaurants are opening their doors to a new breed of clientele who are
only too happy to eat out once or twice a month, if there’s a discount
involved.

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Ash cloud chaos could have silver lining for UK tourism

As the UK’s airports begin to tentatively open their doors to the
public following a week of travel chaos, experts are beginning to
calculate the cost of unprecedented disruptions to British air travel.

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The VAT rate will revert back to 17.5 percent on 1st Jan 2010, will this change the way consumers shop or is sales promotion a bigger factor?

As we approach Christmas and the new year comes ever closer, retailers’ attentions whilst fixed on the issues of Christmas revenue, are also looking at the changes that are due in the new year. The lower VAT rate of 15% will rise again to 17.5% little over a year after it was lowered. Will this encourage consumers to spend more money before the prices go up again, or will they even notice a difference? Sales figures have been up on the same period last year but surely has more to do with the rise in consumer confidence. The Nationwide’s Consumer Confidence Index shows that there was no improvement last month in consumer confidence but the previous months’ increases have meant that year on year the increase has been significant. There does seem to be hope on the horizon as other major economies have recently exited the recession and companies such as Sainsbury’s and many more are reporting higher profits once again.

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What are the rewards of consumer sales promotions for businesses?

It is clear what the benefits of sales promotions are for consumers – and they know it. Demand for rewards and consumer incentives have grown immeasurably in the last year and it’s now what consumers expect wherever they shop. On the surface it would appear that this is a one-sided relationship in which consumers are holding businesses over a barrel. Sales promotion shouldn’t and mostly isn’t something that businesses are forced to resort to. Managed properly and thought out thoroughly, sales promotion can be mutually beneficial – particularly in the current economic climate. So what are the benefits of consumer sales promotions for businesses?

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How will consumer incentives for discount hunters change the way people do their Christmas & New Year shopping?

Whether we like it or not Christmas is on the horizon. You can’t ignore the first signs of the festive seasons creeping into our shops – surely we have Halloween and Bonfire Night to exploit before we even want a glimpse of the likes of chocolate advent calendars and twinkling lights in every colour? No such luck for retailers who are in desperate need of a sales boost and are still pulling out all the stops with consumer incentives, improved offers in loyalty and membership programmes and many other recession solutions.

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Make promotional marketing work for your brand

Promotional marketing is a great way to reach your customers and engage
with their purchasing experience by giving them more of what they want
– encouraging customer retention and/or increase customer spending.
There are a number of agencies that specialise in developing
promotional marketing strategies and those that offer high quality
sales promotion/ affinity marketing solutions. We’ve identified some of
the key elements that make a successful campaign and promote customer
retention so that you can see how sales promotion or affinity marketing
can work for your business.

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Is this the end of the sale season?

 As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the recession is slowing and maybe even that the end of our current economic problems are on the horizon. What does this mean for businesses and the average consumer? Will consumers maintain their spending ransom on businesses, forcing them into drastic recession solutions or will we eventually see the end of the sale season?

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