Posts Tagged: Agency

How brands can do less and mean more on social media

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hans-vivek-208969

This post is a precis of our Social & PR Director Ian McKee’s presentation at #OiConf Cardiff 2017.

If you draw a comparison timeline between social media marketing and SEO, social media’s about six years behind. It’s a loose analogy, of course, but given Google was founded in 1998 and Facebook in 2004, that’s where we are.

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AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk.

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AgencyUK have been appointed by founder and serial entrepreneur Mathew March-Smith to launch Pestle Herbs, his latest venture catering to the increasingly aware ethical consumer. Mathew has a string of successes under his belt, including a leading London digital agency and the much-revered PongCheese.co.uk.

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Bath artist creates AgencyUK’s Christmas card with festive songs hidden in snowy scene

AUK Christmas

AUK Christmas

The Christmas season is upon us and award-winning integrated marketing firm AgencyUK has commissioned local artist Kate Davies to create an interactive Christmas card.

The festive scene was hand painted by Kate Davies, an illustrator and watercolourist. Kate works from her studio at home in Colerne, Wiltshire to create beautiful, illustrative art with English charm and humour.

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How to keep commercially focused in an agency/client relationship

Focus

Focus

by Amy Stobie, Commercial Director at AgencyUK

Organisations invest in marketing because it has the power to create value for their brands. And the work agencies are commissioned to undertake for these brands is becoming more measurable by the day. When marketing communications works it’s the most powerful way to quickly build a base of customers and drive sales. But that’s not to say that agencies and their campaigns can work in isolation.

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Bath-based The Agency Rated No 1 Independent Marketing Agency in the UK

The Agency

After a recent wave of awards success, Bath-based integrated marketing firm, The Agency has been announced as the No 1 independent agency in the UK, according to The Drum’s annual national Agency Census.

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@TheAgencyUK Shortlisted for Eight Industry Awards

Awards

Awards

Integrated marketing firm, The Agency is shortlisted in eight categories at the leading Industry RAR awards.

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The Creative Director is Dead, Long Live the Technical Director? by @TheAgencyUK

TheAgency-Ad-Image

For many this is how the past four years have felt, with agencies seeing their creative revenues squeezed because the justification for spending on a subjective and less measured resource was deemed unnecessary, possibly even negligent.

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The perpetual death of television

The debate about the perpetual death of
traditional television has been going on for so long now that it feels like an
almost impossible task to write anything new on the subject. Apart from using
the term ‘perpetual death’, which must be new, and entirely contradictory, but
which sort of sums up the problem of perspective – quite simply the issues
change depending on who you ask…

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SIX of the Best Business Lessons Delivered by Charlie Sheen

Hot-wired mavericks like Charlie Sheen are not uncommon in the agency world. The quandary is how can you possibly convert that wild talent into well-directed energy, sustained effort and some kind of loyalty, rather than an irretrievable meltdown that in Sheen’s case has cost him everything and others tens of millions? I’ve coached quite a few Charlie Sheen type leaders in business. Here’s what a few executive coaching sessions could do to bring demotivated and self-destructive type individuals back into the fold – a much more cost effective solution in a recession than replacing them.To create a fundamental and sustainable change, you have to change their thinking. That means you have to penetrate their psyche showing them insight and revelation. To succeed, however, the person (or people) cannot be dependent on drugs or alcohol and they must be receptive, even welcoming to coaching if success is to ensue.1. In the first session build on the cornerstones to job satisfaction – inspiration, growth, value and community. People need to feel that they are motivated and challenged, continuing to develop and learn, and that they are an appreciated member of an interacting group.Tip: talk with your team and get them to rate each cornerstone out of 10. Then see what that tells you about what they need and what you need to do. Set them challenging (but not overwhelming) goals and focus these goals to increase commitment and determination for achievement. Break the goals into achievable milestones, and perhaps offer rewards as each mile marker is reached. The best goals are specific, measurable, achievable, time-bound, and synched to the individual’s personal values and emotional needs. It’s important to have more than one – I’m willing to bet Charlie Sheen has achieved his and feel he has no more to strive for.2. The second session could focus on self-awareness. An important part of emotional intelligence is understanding your key drivers and limiting fears, how you adapt under stress, and how you process and learn from past behaviours. Do the same things and you will always get the same result. Really good leaders know what their teams value and can prompt them accordingly. When you know your boss is concerned about you, you will care for the company all the more.

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Social media is just a mad trolley dash? by @TheAgencyUK

The recession hit everyone hard. Yet amidst the downturn we saw the rise of social media. Big brands embraced it with both hands, trying new creative ideas gaining interest and generating momentum.

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