Hornby’s spoof passenger information posters on station platforms campaign has been awarded the highest accolade in world advertising, winning a coveted pencil at the annual D&AD awards in London.
The ‘Station Posters’ campaign, created by Bath based AgencyUK, was selected from over 24,000 entries from all over the globe. D&AD – the Design and Art Directors Association – is the high mark in brand creativity, embracing all aspects of advertising and design. The judging is notoriously rigorous and a D&AD pencil is a hard-earned and highly prized measure of excellence.
The pencil was awarded to Hornby for Best Outdoor Poster Campaign of 2016. The campaign featured supposedly genuine information posters on railway platforms alerting commuters to bizarre delays: ‘The 11.43 from Bath has been derailed by the family cat.’ The judges recognised that it captured the charm and authenticity of an iconic British brand.
“In terms of creativity, it doesn’t get better than this,” said AgencyUK’s Creative Director Zane Radcliffe. “We’re very proud to see our Hornby work sharing a winner’s podium alongside giants like Coke, Burger King, Apple, Wrangler and Ikea. From the feedback we’ve been getting, it’s clear that there is a tremendous amount of affection for the Hornby brand.”