Posts Tagged: Campaign

Six Tips For Successful Integrated Campaign Planning by @TheAgencyUK

Planning

PlanningIntegrated campaign planning is more in-depth than just coordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a matter of course. In the most part, digital interaction is at the centre of marketing campaigns and this is stark recognition that today’s consumer is well and truly a digital consumer.

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