Posts Tagged: creative

Is ‘Creativity for Good’, good for creativity?

halopencil

halopencilIn 2013, D&AD introduced the White Pencil to honour ‘sustainable and ethical advertising and design that makes a real difference.’ It was originally intended to mark the organisation’s 50th anniversary by ‘putting D&AD’s global community to work in the service of a cause.’ That cause was Peace Day.

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AgencyUK Appointed to launch Falk Outdoors’s new Tiger outdoor navigation system

Falk

Falk

AgencyUK has been appointed by Falk Outdoor, a leading German satellite navigation brand, to handle the European launch for their new consumer product, Tiger. AgencyUK was appointed following a competitive two-way pitch and the brief encompasses a new brand and market strategy for Tiger, as well as developing packaging, creative and web assets ready for their launch in supermarkets and retailers throughout Europe. Tiger is Falk’s first product designed specifically for the mass market consumer, providing an easy to use satellite navigation system for leisure users whilst walking and cycling.

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AgencyUK’s creative is judged cream of the crop

Cream Awards

Cream Awards

AgencyUK’s creative team has returned from a successful night at the Cream Awards in Birmingham, earning six wins from six nominations.

With two Gold awards and four Silver, the night showcased the strength and breadth of AgencyUK’s creative product, with category wins embracing TV, posters and press.

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AgencyUK earns six nominations in the 2015 Cream Awards

drum_cream-awards

drum_cream-awards

The Cream Awards aim to showcase the very best work within the Midlands, East, South West & Wales. Flying the flag for the South West, AgencyUK has received an impressive six nominations in categories that include best TV/cinema advert [Welsh Lamb], press campaign [The Spice Tailor], outdoor campaign [Hornby], copywriting and item of self promotion.

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The Creative Director is Dead, Long Live the Technical Director? by @TheAgencyUK

TheAgency-Ad-Image

For many this is how the past four years have felt, with agencies seeing their creative revenues squeezed because the justification for spending on a subjective and less measured resource was deemed unnecessary, possibly even negligent.

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5 Tips to Successful Branding by Phil Blackmore @TheAgencyUK

The-Agency

I’m going to start this article with a confession…

I am a Yahoo! email user and have been for 15 years. There, I’ve said it. Now I know it’s not big, or clever but it is reliable, easy to use and hasn’t really changed much since its beginnings in 1995. Read more on 5 Tips to Successful Branding by Phil Blackmore @TheAgencyUK…

Being Commercially Creative by @TheAgencyUK

The-Agency

Phil Blackmore, creative director at The Agency, discusses what being “commercially creative” means for a business and how to ensure success.

It’s Monday morning and I’m taking a brief for a new client. The brief is well written, focused and full of promise. But as I scan the page I see a familiar phrase rears it head… ‘The creative idea must be commercially focused’.

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Big Companies Aren’t Creative

I’ve spent quite a bit of time with a senior principal at IBM recently. We’ve had a few inflammatory discussions around the IBM brand, corporate green washing and the most recent Accenture / IBM / NHS deal or no-deal. However what did spark an interesting debate was based on IBM’s approach to creativity and commercial innovation.

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You need more traction before you can freewheel; by @TheAgencyUK

Today so many companies are in the midst of a social media frenzy. They’re desperately trying to play catch-up with the latest technologies. And at the same time they’re terrified about losing control over their brand. I wonder how many could actually claim to have control of their communications at all? Shouldn’t that be put right before they dive into social media and give customers a mouth piece?

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Amsterdam’s Creative Lounge has a BUG Infestation

This month, the VEA (Dutch Association of Advertising Agencies) and VCP (Dutch Association of Commercial Producers) bring BUG from London to Amsterdam for the latest in their Creative Lounge events. BUG will present ‘The Evolution of the Music Video’, hosted by comedian Adam Buxton of hit BBC show ‘Adam and Joe’. The event will take place at Boom Chicago at 7pm on May 25th.
The BUG show has already proved a massive success across the UK media industry with bi-monthly shows at the BFI (British Film Institute) in London, where it has run for two years and received critical acclaim. The Amsterdam event will have the added bonus of a special guest. Phil Tidy, one of the UK’s top music video producers will share his insights and the latest happening in the world of music video production.
The VEA and VCP, as leading associations for the Dutch advertising and Dutch commercial production industries, respectively, are committed to inspiring creativity throughout the industry. The Creative Lounge provides a forum for open discussion, sharing ideas and is a vehicle for integrating the expat community with their local advertising and production industry peers.
Hazelle Klønhammer, Managing Director of Grey Amsterdam and VEA Committee member says:
“Both the advertising and production industries in Amsterdam share an eclectic mix of nationalities. A fragmented industry can limit creative inspiration, so the Creative Lounge is a great opportunity to ignite industry integration, forge mutual awareness amongst peers and create a solid industry platform.”
Tickets are now on sale: €26 for VEA members and students; €51 for non-members at http://creativelounge.paydro.net
In support of the event, Ketel One Vodka will provide complimentary drinks.
http://creativelounge.vea.nl
www.vea.nl
www.vcp.nl

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