Posts Tagged: discount club

10 Great UK Hotel Breaks this Autumn

1-coastal-footpath-devon

The start of Autumn can be a pretty depressing time of year. The evenings begin to draw in, there is a definite chill in the air, and that two week break in the sun is soon just a distant memory as you settle back into the daily grind of work.

Read more on 10 Great UK Hotel Breaks this Autumn…

New marketing avenues generate big increase in online revenue

With
VAT set to rise to 20% in 2011, the retail sector will welcome the news
that online sales jumped by 22% in May, compared to 2009 levels.

The
online market has become a key sector for businesses, in part due to
the financial limitations imposed by the recession. Companies have found
marketing and selling their products online to be a very cost effective
way of generating revenue and attracting customers, with the latest
figures
showing that shoppers spent £4.5bn online during May alone.

Read more on New marketing avenues generate big increase in online revenue…

The own goals of World Cup marketing

Brands have been queuing up to
align themselves to the World Cup, as spending on marketing campaigns
looks set to top over £1bn by the end of the tournament.

Read more on The own goals of World Cup marketing…

The VAT rate will revert back to 17.5 percent on 1st Jan 2010, will this change the way consumers shop or is sales promotion a bigger factor?

As we approach Christmas and the new year comes ever closer, retailers’ attentions whilst fixed on the issues of Christmas revenue, are also looking at the changes that are due in the new year. The lower VAT rate of 15% will rise again to 17.5% little over a year after it was lowered. Will this encourage consumers to spend more money before the prices go up again, or will they even notice a difference? Sales figures have been up on the same period last year but surely has more to do with the rise in consumer confidence. The Nationwide’s Consumer Confidence Index shows that there was no improvement last month in consumer confidence but the previous months’ increases have meant that year on year the increase has been significant. There does seem to be hope on the horizon as other major economies have recently exited the recession and companies such as Sainsbury’s and many more are reporting higher profits once again.

Read more on The VAT rate will revert back to 17.5 percent on 1st Jan 2010, will this change the way consumers shop or is sales promotion a bigger factor?…

What are the rewards of consumer sales promotions for businesses?

It is clear what the benefits of sales promotions are for consumers – and they know it. Demand for rewards and consumer incentives have grown immeasurably in the last year and it’s now what consumers expect wherever they shop. On the surface it would appear that this is a one-sided relationship in which consumers are holding businesses over a barrel. Sales promotion shouldn’t and mostly isn’t something that businesses are forced to resort to. Managed properly and thought out thoroughly, sales promotion can be mutually beneficial – particularly in the current economic climate. So what are the benefits of consumer sales promotions for businesses?

Read more on What are the rewards of consumer sales promotions for businesses?…

Internet ad spend overtakes TV – what other competitors are there to this traditionally expensive media?

In the first half of 2009 the entire ad spend in the UK shrunk by 16.6%
but online advertising accounted for 23.5% off this – a growth of 4.6%,
according to a study by the Internet Advertising Bureau (IAB)
– the trade body for digital marketing – in partnership with
PricewaterhouseCoopers (PwC) and the World Advertising Research Centre
(WARC). These statistics not only point towards the change in spending
but they are very telling of the reasons why. Maybe this isn’t just a recession solution,
might it be signalling a permanent change in the way marketers approach
their marketing strategies? So if traditional medias such as TV are
shrinking what are the other options in an ad saturated world?

Read more on Internet ad spend overtakes TV – what other competitors are there to this traditionally expensive media?…

Make promotional marketing work for your brand

Promotional marketing is a great way to reach your customers and engage
with their purchasing experience by giving them more of what they want
– encouraging customer retention and/or increase customer spending.
There are a number of agencies that specialise in developing
promotional marketing strategies and those that offer high quality
sales promotion/ affinity marketing solutions. We’ve identified some of
the key elements that make a successful campaign and promote customer
retention so that you can see how sales promotion or affinity marketing
can work for your business.

Read more on Make promotional marketing work for your brand…

Is this the end of the sale season?

As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the recession is slowing and maybe even that the end of our current economic problems are on the horizon. What does this mean for businesses and the average consumer? Will consumers maintain their spending ransom on businesses, forcing them into drastic recession solutions or will we eventually see the end of the sale season?

Read more on Is this the end of the sale season?…

Top ten UK & Ireland city breaks – the rewards for consumers and businesses

With Brits spending more and more time holidaying at home on ‘staycations’, I wanted to explore the UK and Ireland to find my favourite city break destinations, seeing what there is to entice tourists there and which businesses are potentially profiting from this increased trade. There are so many different areas in the UK and Ireland, each individual in what they have to offer tourists. And as companies such as The Rocket Marketing Group launch discount clubs like the 241 Hotel Club, which gives members 2 nights for the price of 1 at over 300 hotels, the UK and Irish tourism trade really can now compete with the rest of the world for offering affordable yet interesting and unique holidays.

Read more on Top ten UK & Ireland city breaks – the rewards for consumers and businesses…

Can the British holiday boom last?

There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July, showing that 50 % of British holiday makers said that they were most likely to book a holiday in Britain in the next 12 months. The ‘staycation’ as it has been dubbed is a new fashion that is fantastic for the British economy. But as we begin the ascent out of recession, can the British hotel trade continue to compete with the allure of foreign holidays that offer the probability of good weather and escapism from our everyday life?

Read more on Can the British holiday boom last?…