Posts Tagged: free marketing

Good Service Makes All The Difference

How many times have you come off a phone call, left a shop, or
finished reading an email, and thought ‘Wow! What great customer
service!’?

Not many, I’d guess.

Real noteworthy service has unfortunately become the exception rather
than the norm. That’s why it can make all the difference in highly
competitive markets. In fact, the U.S Chamber of Commerce estimates that
68% of customers who leave a company do so because they feel
undervalued.

Read more on Good Service Makes All The Difference…

Internet ad spend overtakes TV – what other competitors are there to this traditionally expensive media?

In the first half of 2009 the entire ad spend in the UK shrunk by 16.6%
but online advertising accounted for 23.5% off this – a growth of 4.6%,
according to a study by the Internet Advertising Bureau (IAB)
– the trade body for digital marketing – in partnership with
PricewaterhouseCoopers (PwC) and the World Advertising Research Centre
(WARC). These statistics not only point towards the change in spending
but they are very telling of the reasons why. Maybe this isn’t just a recession solution,
might it be signalling a permanent change in the way marketers approach
their marketing strategies? So if traditional medias such as TV are
shrinking what are the other options in an ad saturated world?

Read more on Internet ad spend overtakes TV – what other competitors are there to this traditionally expensive media?…

Make promotional marketing work for your brand

Promotional marketing is a great way to reach your customers and engage
with their purchasing experience by giving them more of what they want
– encouraging customer retention and/or increase customer spending.
There are a number of agencies that specialise in developing
promotional marketing strategies and those that offer high quality
sales promotion/ affinity marketing solutions. We’ve identified some of
the key elements that make a successful campaign and promote customer
retention so that you can see how sales promotion or affinity marketing
can work for your business.

Read more on Make promotional marketing work for your brand…

Is this the end of the sale season?

As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the recession is slowing and maybe even that the end of our current economic problems are on the horizon. What does this mean for businesses and the average consumer? Will consumers maintain their spending ransom on businesses, forcing them into drastic recession solutions or will we eventually see the end of the sale season?

Read more on Is this the end of the sale season?…

Top ten UK & Ireland city breaks – the rewards for consumers and businesses

With Brits spending more and more time holidaying at home on ‘staycations’, I wanted to explore the UK and Ireland to find my favourite city break destinations, seeing what there is to entice tourists there and which businesses are potentially profiting from this increased trade. There are so many different areas in the UK and Ireland, each individual in what they have to offer tourists. And as companies such as The Rocket Marketing Group launch discount clubs like the 241 Hotel Club, which gives members 2 nights for the price of 1 at over 300 hotels, the UK and Irish tourism trade really can now compete with the rest of the world for offering affordable yet interesting and unique holidays.

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Can the British holiday boom last?

There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July, showing that 50 % of British holiday makers said that they were most likely to book a holiday in Britain in the next 12 months. The ‘staycation’ as it has been dubbed is a new fashion that is fantastic for the British economy. But as we begin the ascent out of recession, can the British hotel trade continue to compete with the allure of foreign holidays that offer the probability of good weather and escapism from our everyday life?

Read more on Can the British holiday boom last?…

Waitrose… Pizza Express … does aggressive discounting destroy the brand value?

It seems like all people want at the moment is the cheapest deal, and that lowering prices and putting huge sale posters up is the only way to entice consumers into a shop/business. But with sale savvy shoppers and the help of internet comparison sites how far can this go? Have prices finally reached rock-bottom and how has this aggressive discounting damaged the perceived value of these items/services? Have we allowed the financial panic to reduce brands’ value? The possible recession solutions have raised so many questions for marketing professionals and as we start to see light through the economic gloom the answers are starting to become clearer.

Read more on Waitrose… Pizza Express … does aggressive discounting destroy the brand value?…

Cost-effective marketing during recession

Advertising is expensive and whilst it is essential, it becomes increasingly difficult for a business to advertise through the traditional mediums when advertising budgets are being slashed. Companies are looking for more cost-effective ways to promote their brands. There are lots of marketing options and some can prove to be just as effective. This is in part due to the changing times (people absorbing media in different ways) and the improvement of the channels for advertising online etc. This is compounded by the fact that most people now spend time looking for the exclusive discounts available not just the brands they are familiar with.

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Rewarding small to medium sized businesses

The British Bankers’ Association reported that the amount banks lending to small businesses rose by 239 million in January, proving that small businesses can still emerge and grow despite the current economic climate.
In some instances small and medium sized companies are actually better
equipped to deal with harsher times as they can be more streamlined,
determined and focused on consumers needs. But are there things that
small businesses can do to optimise these advantages and boost consumer confidence?

Read more on Rewarding small to medium sized businesses…