Posts Tagged: marketing

AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk.

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AgencyUK have been appointed by founder and serial entrepreneur Mathew March-Smith to launch Pestle Herbs, his latest venture catering to the increasingly aware ethical consumer. Mathew has a string of successes under his belt, including a leading London digital agency and the much-revered PongCheese.co.uk.

Read more on AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk….

Sammy M: Marketing trends to look out for in 2016

Trends

Trends

AgencyUK Managing Director, Sammy Mansourpour, looks to 2016 and discusses what trends he thinks will be big over the next year.

There are 3 big marketing trends currently underway and I think we’re likely to see significant momentum in the coming year, so it’s worth getting up to speed with them.

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AgencyUK’s creative is judged cream of the crop

Cream Awards

Cream Awards

AgencyUK’s creative team has returned from a successful night at the Cream Awards in Birmingham, earning six wins from six nominations.

With two Gold awards and four Silver, the night showcased the strength and breadth of AgencyUK’s creative product, with category wins embracing TV, posters and press.

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AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day

Chris Evan's NationalJigsawDay

Chris Evan's NationalJigsawDay

Last week the inaugural National Jigsaw Day was celebrated around the UK. The campaign was orchestrated by Bath-based integrated marketing agency AgencyUK on behalf of client, Wentworth Wooden Puzzles, who recently appointed the agency to look after an integrated Christmas campaign.

Read more on AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day…

How to keep commercially focused in an agency/client relationship

Focus

Focus

by Amy Stobie, Commercial Director at AgencyUK

Organisations invest in marketing because it has the power to create value for their brands. And the work agencies are commissioned to undertake for these brands is becoming more measurable by the day. When marketing communications works it’s the most powerful way to quickly build a base of customers and drive sales. But that’s not to say that agencies and their campaigns can work in isolation.

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AgencyUK Creates Tailor-made Campaign for Indian Sauces

The Spice Tailor

The Spice Tailor

AgencyUK has teamed up with The Spice Tailor to promote their unique brand of Indian sauces in the UK and Australia.

Created by TV chef Anjum Anand, The Spice Tailor utilises authentic ingredients that can be ‘tailored to taste’ in a convenient, three-step cooking process.

Read more on AgencyUK Creates Tailor-made Campaign for Indian Sauces…

What’s Your Story?

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RipitoffVodka2

THE IMPORTANCE OF AUTHENTIC PROVENANCE FOR FOOD AND DRINK BRANDS

by Zane Radcliffe, Creative Director at The Agency

One of the first things we like to know about people when we first meet them is where they’re from and what’s their story. The same is true for brands. We refer to this as brand ‘provenance’; a word derived from the French ‘provenir’, meaning ‘to come forth’ or ‘originate’.

Read more on What’s Your Story?…

Bath-based The Agency Rated No 1 Independent Marketing Agency in the UK

The Agency

After a recent wave of awards success, Bath-based integrated marketing firm, The Agency has been announced as the No 1 independent agency in the UK, according to The Drum’s annual national Agency Census.

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Six Tips For Successful Integrated Campaign Planning by @TheAgencyUK

Planning

PlanningIntegrated campaign planning is more in-depth than just coordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a matter of course. In the most part, digital interaction is at the centre of marketing campaigns and this is stark recognition that today’s consumer is well and truly a digital consumer.

Read more on Six Tips For Successful Integrated Campaign Planning by @TheAgencyUK…