Posts Tagged: membership programmes

The dos and don’ts of email marketing

Email marketing has become
one of the primary methods of communication for companies looking to
generate incremental revenue from new and existing customers.

The strengths of email as a
marketing tool lie in its ubiquity, speed and economy, and when used
correctly it can be an invaluable tool to generate revenue, drive
customer retention and encourage repeat business.

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New marketing avenues generate big increase in online revenue

With
VAT set to rise to 20% in 2011, the retail sector will welcome the news
that online sales jumped by 22% in May, compared to 2009 levels.

The
online market has become a key sector for businesses, in part due to
the financial limitations imposed by the recession. Companies have found
marketing and selling their products online to be a very cost effective
way of generating revenue and attracting customers, with the latest
figures
showing that shoppers spent £4.5bn online during May alone.

Read more on New marketing avenues generate big increase in online revenue…

The own goals of World Cup marketing

Brands have been queuing up to
align themselves to the World Cup, as spending on marketing campaigns
looks set to top over £1bn by the end of the tournament.

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Britons enjoy mouth-watering savings thanks to upturn in ‘discount dining’

One of the more positive trends to emerge from the recent
recession is the advent of the discount dining culture. Where regular
meals out used to be the preserve of the rich, it now seems that
restaurants are opening their doors to a new breed of clientele who are
only too happy to eat out once or twice a month, if there’s a discount
involved.

Read more on Britons enjoy mouth-watering savings thanks to upturn in ‘discount dining’…

Ash cloud chaos could have silver lining for UK tourism

As the UK’s airports begin to tentatively open their doors to the
public following a week of travel chaos, experts are beginning to
calculate the cost of unprecedented disruptions to British air travel.

Read more on Ash cloud chaos could have silver lining for UK tourism…

Is this the end of the sale season?

As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the recession is slowing and maybe even that the end of our current economic problems are on the horizon. What does this mean for businesses and the average consumer? Will consumers maintain their spending ransom on businesses, forcing them into drastic recession solutions or will we eventually see the end of the sale season?

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Top ten UK & Ireland city breaks – the rewards for consumers and businesses

With Brits spending more and more time holidaying at home on ‘staycations’, I wanted to explore the UK and Ireland to find my favourite city break destinations, seeing what there is to entice tourists there and which businesses are potentially profiting from this increased trade. There are so many different areas in the UK and Ireland, each individual in what they have to offer tourists. And as companies such as The Rocket Marketing Group launch discount clubs like the 241 Hotel Club, which gives members 2 nights for the price of 1 at over 300 hotels, the UK and Irish tourism trade really can now compete with the rest of the world for offering affordable yet interesting and unique holidays.

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Can the British holiday boom last?

There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July, showing that 50 % of British holiday makers said that they were most likely to book a holiday in Britain in the next 12 months. The ‘staycation’ as it has been dubbed is a new fashion that is fantastic for the British economy. But as we begin the ascent out of recession, can the British hotel trade continue to compete with the allure of foreign holidays that offer the probability of good weather and escapism from our everyday life?

Read more on Can the British holiday boom last?…

Waitrose… Pizza Express … does aggressive discounting destroy the brand value?

It seems like all people want at the moment is the cheapest deal, and that lowering prices and putting huge sale posters up is the only way to entice consumers into a shop/business. But with sale savvy shoppers and the help of internet comparison sites how far can this go? Have prices finally reached rock-bottom and how has this aggressive discounting damaged the perceived value of these items/services? Have we allowed the financial panic to reduce brands’ value? The possible recession solutions have raised so many questions for marketing professionals and as we start to see light through the economic gloom the answers are starting to become clearer.

Read more on Waitrose… Pizza Express … does aggressive discounting destroy the brand value?…

Cost-effective marketing during recession

Advertising is expensive and whilst it is essential, it becomes increasingly difficult for a business to advertise through the traditional mediums when advertising budgets are being slashed. Companies are looking for more cost-effective ways to promote their brands. There are lots of marketing options and some can prove to be just as effective. This is in part due to the changing times (people absorbing media in different ways) and the improvement of the channels for advertising online etc. This is compounded by the fact that most people now spend time looking for the exclusive discounts available not just the brands they are familiar with.

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