Posts Tagged: pr

How brands can do less and mean more on social media

hans-vivek-208969

hans-vivek-208969

This post is a precis of our Social & PR Director Ian McKee’s presentation at #OiConf Cardiff 2017.

If you draw a comparison timeline between social media marketing and SEO, social media’s about six years behind. It’s a loose analogy, of course, but given Google was founded in 1998 and Facebook in 2004, that’s where we are.

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AgencyUK delivers integrated campaign for Chang Beer

Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival,  30th April - 1st May 2016
Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival,  30th April - 1st May 2016

Comedian Ed Gamble in the Chang Lager tuk-tuk at Machynlleth Comedy Festival, 30th April – 1st May 2016

Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing firm AgencyUK to run an integrated PR, social media, creative and experiential marketing campaign to increase awareness of the product and its new SKU.

Using the “refreshingly Thai” strapline, AgencyUK organised a series of events to create a greater awareness of the brand and showcase its iconic new bottle design to wider UK audiences, supported with Social and PR activity.

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Practically perfect appointment for AgencyUK

8.2.16 - Corsham.The launch a new one hour training programme by Norland Nannies entitled ‘Internet in Our Children’s World’ which aims to keep children safer online at Corsham Primary School. With pupils Evie year six (11) and Jake year five (10) arefrom left, Kerry Parker, head of school, Lauren Sherrin and Claire Burgess from Norland Nannies.Photo: Professional Images/@ProfImages

8.2.16 - Corsham.The launch a new one hour training programme by Norland Nannies entitled ‘Internet in Our Children’s World’ which aims to keep children safer online at Corsham Primary School. With pupils Evie year six (11) and Jake year five (10) arefrom left, Kerry Parker, head of school, Lauren Sherrin and Claire Burgess from Norland Nannies.Photo: Professional Images/@ProfImages

Award-winning communications firm AgencyUK has been appointed by fellow Bath brand Norland College to look after future PR campaigns.

Norland College has trained Nannies and Childcare professionals for over 120 years and appointed AgencyUK’s Social and PR team to handle the media launch of the college’s latest initiative, a training programme to help children stay safe when online.

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AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day

Chris Evan's NationalJigsawDay

Chris Evan's NationalJigsawDay

Last week the inaugural National Jigsaw Day was celebrated around the UK. The campaign was orchestrated by Bath-based integrated marketing agency AgencyUK on behalf of client, Wentworth Wooden Puzzles, who recently appointed the agency to look after an integrated Christmas campaign.

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Welsh Lamb reach soars after The Agency’s Prince William Royal Burger PR stunt

Welsh Lamb

Welsh Lamb

On 21st July 2015, Gareth Matheson, a former RAF Valley Chef revealed the top-secret recipe for Prince William’s favourite burger: The Royal Welsh Lamb burger. The stunt was orchestrated by Bath-based The Agency, the UK’s no.1 small independent marketing agency, who manage all consumer communications for Welsh Lamb. 

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The Great Football Fundraising Event

We are a group of people working in advertising and media going on a trip to Tanzania to go and give footballs to children in some of the poorest and most remote areas of the country.
In order to raise funds for the footballs, we are organising an event which should be of interest to the marketing industry, taking place on Wednesday 27th October in the evening in central London at The City Tavern (By St Paul’s).

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Will It Blend? – Traditional and Social Media

As a veteran PR counselor specializing in the creative marketing services space, I avidly track the evolution of media channels, especially the growing challenge that “social media” poses to “traditional media” for marketplace dominance.
When working to develop leadership positions for emerging companies an understanding of which media will most profoundly impact one’s reputation and positively influence prospective clients, is key. So a radical shift in the media landscape poses new challenges to practitioners as they develop media relations campaigns designed to elevate clients’ to industry spokes-company status.

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CNN leads the way with more integrated multimedia website

With CNN launching it’s new website with a focus on better integrated video and photography, it highlights the importance of considering a multimedia approach for all new stories.

Brian Stelter of The Washington Post said last week:

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The Face of your Company

People buy people, so it is important to reveal the human side of your enterprise, as very often the first image people see is the profile photo on your website, blog or social networking site. You need to communicate effectively with your chosen audience, ensuring you are sending the right message about your organisation. Be sure to personalise the connection you make, it helps your customer see you as a person instead of an abstract web site.

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