Posts Tagged: promotional marketing

Brands and retailers benefit from added value promotions

When Tesco created its Every Day Low Price back in 2002 it, probably rightly, claimed that all anyone wanted was to get their shopping at the cheapest possible price. As initiatives like this have developed throughout the industry so the awareness from consumers to search out the lowest possible price has increased, making it more and more difficult for brands to gain differentiation in the market place.

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Olympic Promotions: Plenty of opportunities if you know where to look

Much of the current media coverage surrounding the relationship between promotions and the Olympics appears to be aimed at frightening brands away from having any promotional involvement at all, outside of the key sponsors – Marketing’s article Let the Games clamp down (http://www.brandrepublic.com/features/1048733/let-games-clamp-down/) is a case in point.

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Promotional Merchandise: Ugly duckling to branded swan?

Under pressure to justify its spending, the government’s Central Office of Information (COI) has declared its intention to improve the return on investment from its marketing spend, including the £3m on promotional merchandise.

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Good Service Makes All The Difference

How many times have you come off a phone call, left a shop, or
finished reading an email, and thought ‘Wow! What great customer
service!’?

Not many, I’d guess.

Real noteworthy service has unfortunately become the exception rather
than the norm. That’s why it can make all the difference in highly
competitive markets. In fact, the U.S Chamber of Commerce estimates that
68% of customers who leave a company do so because they feel
undervalued.

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The dos and don’ts of email marketing

Email marketing has become
one of the primary methods of communication for companies looking to
generate incremental revenue from new and existing customers.

The strengths of email as a
marketing tool lie in its ubiquity, speed and economy, and when used
correctly it can be an invaluable tool to generate revenue, drive
customer retention and encourage repeat business.

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New marketing avenues generate big increase in online revenue

With
VAT set to rise to 20% in 2011, the retail sector will welcome the news
that online sales jumped by 22% in May, compared to 2009 levels.

The
online market has become a key sector for businesses, in part due to
the financial limitations imposed by the recession. Companies have found
marketing and selling their products online to be a very cost effective
way of generating revenue and attracting customers, with the latest
figures
showing that shoppers spent £4.5bn online during May alone.

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Unravelling a new buzz word – the ‘changecation’

A recently conducted travel survey has highlighted some interesting findings relevant to the marketing and promotional sectors. It has revealed that over half of all life changing decisions are made whilst on holiday and are turned into reality the minute customs is cleared. These findings have given birth to a new trend aptly named ‘changecation’ where people will take holidays in order to get away to make big decisions that will affect their lives forever more.
For relationships, it showed that 74% of romantic getaways can either make or break a relationship, with a large majority deciding to spice them up or bin them entirely on their return and 58% who discuss divorce whilst away on holiday take immediate action once back home!

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What are the rewards of consumer sales promotions for businesses?

It is clear what the benefits of sales promotions are for consumers – and they know it. Demand for rewards and consumer incentives have grown immeasurably in the last year and it’s now what consumers expect wherever they shop. On the surface it would appear that this is a one-sided relationship in which consumers are holding businesses over a barrel. Sales promotion shouldn’t and mostly isn’t something that businesses are forced to resort to. Managed properly and thought out thoroughly, sales promotion can be mutually beneficial – particularly in the current economic climate. So what are the benefits of consumer sales promotions for businesses?

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Make promotional marketing work for your brand

Promotional marketing is a great way to reach your customers and engage
with their purchasing experience by giving them more of what they want
– encouraging customer retention and/or increase customer spending.
There are a number of agencies that specialise in developing
promotional marketing strategies and those that offer high quality
sales promotion/ affinity marketing solutions. We’ve identified some of
the key elements that make a successful campaign and promote customer
retention so that you can see how sales promotion or affinity marketing
can work for your business.

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Is this the end of the sale season?

As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the recession is slowing and maybe even that the end of our current economic problems are on the horizon. What does this mean for businesses and the average consumer? Will consumers maintain their spending ransom on businesses, forcing them into drastic recession solutions or will we eventually see the end of the sale season?

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