Posts Tagged: social media

How brands can do less and mean more on social media

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hans-vivek-208969

This post is a precis of our Social & PR Director Ian McKee’s presentation at #OiConf Cardiff 2017.

If you draw a comparison timeline between social media marketing and SEO, social media’s about six years behind. It’s a loose analogy, of course, but given Google was founded in 1998 and Facebook in 2004, that’s where we are.

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AgencyUK helps charity Send a Cow raise over £2.3million

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Last October AgencyUK was appointed by international development charity Send a Cow to promote their Christmas fundraising campaign.

The Bath-based charity’s campaign was given extra impetus as the Government had agreed to match every donation, £1 for £1 until December 31st 2015.

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AgencyUK takes home prestigious Chairman’s Award at Drum Network Awards

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AUKdrumnetworkaward

Leading integrated marketing agency AgencyUK has rounded off a successful year with five wins at the prestigious Drum Network Awards, including the coveted Chairman’s Award for its work with Welsh Lamb.

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AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day

Chris Evan's NationalJigsawDay

Chris Evan's NationalJigsawDay

Last week the inaugural National Jigsaw Day was celebrated around the UK. The campaign was orchestrated by Bath-based integrated marketing agency AgencyUK on behalf of client, Wentworth Wooden Puzzles, who recently appointed the agency to look after an integrated Christmas campaign.

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How to avoid social media campaign fails

Social

Social

by Laura Farrington, Social & PR Executive at AgencyUK

For many, social media seemed to appear overnight, and therefore somehow gained a reputation of being a fad or unprofitable marketing tool. But the huge potential of social media marketing is now becoming more recognised and social media is shifting from novelty to purpose. With 72% of all internet users now active on social media, and 93% of shoppers buying decisions being influenced by social media, it is impossible for brands to ignore social media’s potential to increase their sales.

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Award-winning The Agency rebrands as AgencyUK

The award-winning integrated marketing firm The Agency is entering a new era, with a complete rebrand and the addition of new flagship services.

From the start of September, The Agency will be known as AgencyUK. Founder and Managing Director, Sammy Mansourpour said:

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Alive to change: a flexible approach to the ‘always on’ consumer

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All brands must evolve to survive and thrive. We’ve recently experienced a rapid period of evolution at the freshly branded AgencyUK (formerly The Agency), so we thought it appropriate to offer a few insights into the strategy that lies behind our own agency evolution.

Welsh Lamb reach soars after The Agency’s Prince William Royal Burger PR stunt

Welsh Lamb

Welsh Lamb

On 21st July 2015, Gareth Matheson, a former RAF Valley Chef revealed the top-secret recipe for Prince William’s favourite burger: The Royal Welsh Lamb burger. The stunt was orchestrated by Bath-based The Agency, the UK’s no.1 small independent marketing agency, who manage all consumer communications for Welsh Lamb. 

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Maximise your company’s presence outside of the event hall

Louise Walters, CEO of exhibition stand design company Priority Exhibitions, talks through five key ways she advises clients on how to really get the most from their exhibition stands to promote themselves at exhibitions and conferences.

Taking part in exhibitions and conferences is always a great way for companies to market themselves. But as an exhibition stand designer and manufacturer, we see lots of companies at events just going through the motions and not making the most of all the marketing opportunities around a conference or event. Read more on Maximise your company’s presence outside of the event hall…