Posts Tagged: strategy

Branding Brexit: the comms strategy failures around the EU referendum

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shutterstock_420285664
By Sammy Mansourpour, Managing Director, AgencyUK

Nine minutes before Boris Johnson publicly declared which side he was backing in Britain’s referendum on membership of the European Union, he texted David Cameron to let him know – “Dave, I’m backing Brexit. Soz.” Or words to that effect. It was less than ten minutes before the media-at-large knew.

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AgencyUK launches new product ranges for Pestle Herbs

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hayfever-500x350

The misery of summertime itching , sleepless nights and endless winter sniffles could be left behind as AgencyUK launch a series of new product ranges from online e-tailer, Pestle Herbs, with a targeted digital campaign. The campaign follows the agency’s appointment earlier this year to develop brand strategy and manage brand communications.

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Brand Desire: What makes us love the brands we love?

Have you ever wondered why people love the brands they do?Why people are likely to buy a brand more often; pay more for it; try something new from it; forgive it if it disappoints and even recommend it to a friend?

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The Great Football Fundraising Event

We are a group of people working in advertising and media going on a trip to Tanzania to go and give footballs to children in some of the poorest and most remote areas of the country.
In order to raise funds for the footballs, we are organising an event which should be of interest to the marketing industry, taking place on Wednesday 27th October in the evening in central London at The City Tavern (By St Paul’s).

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The Austerity Marketing Challenge

(Or how to make more impact with less)

Test yourself with ten questions in ten minutes.

The economy may be out of recession (…just!) but we live in austere times. The economic outlook, is not as bleak as it once was, is not yet rosy. The stabilisation of the economy is fragile and there is plenty that can rock the boat in 2010 (e.g. government cutbacks, rising inflation and interest rates).

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